Marketing extends beyond online promotions and trade shows. One of the foremost aspects for creating an impression for visitors and customers is exterior signage. There is no choice but to spend on that front, because you want people to take note of your business’s existence. As with any product, even the best business signs have to be changed and replaced at some point. If you check online for Magnify custom exterior signs, you will find a wide range of options, and in this post, we are sharing more on how you can do better with new signs.
Know your choices
Exterior signs can be illuminated or may have glow-materials, but the idea is to make the signage stand out. You have to check what else is on offer, for which finding the right signage company is very important. Find more on the options, check a few samples, and don’t forget to find more on the pricing. Signage is an investment for a few years, so spending a little more is never a bad idea. If you can go for mounted signage that’s also illuminated, you can be assured that your company is being seen by people and passersby.
Follow the golden rules
Good and well-defined exterior signage has to be –
- Readable
- Relatable
These are two things that many brands often forget about. Yes, experimentation is key, and you probably want to be careful as how people are perceiving your brand. Exterior signage needs to be an extension of your brand, so even if you choose to redesign and reimagine the signs and designs, it has to still relate to the company. Readability is another factor that has to be considered, because if you use cursive writing or fonts that are too complicated, you may actually end up botching the viewing experience. Ensure that signage for exteriors is readable from a distance, and yes, it should not match other signage in the area. You don’t want to indulge into a mess with another company or competitor nearby.
In conclusion
Exterior signage needs to define your brand and must evoke emotions. It should be able to tempt visitors to step in, and the design is important in that context. If you can afford to spend on LED lighting systems and signage that’s meant to be glow all bright in the night, consider that option. For ideas on exterior signage, check online now!
Comments are closed.