The Power of Graphic Design

The Power of Graphic Design

The world we live in is absolutely smothered in graphic design, which ever direction we turn, with some of it so part of normality, that we just accept it without ever realising that that is what it is. Every traffic sign along the road, alerting us of a school ahead or some other reason for caution, is a use of graphic imagery that everyone understands, and we have become totally accustomed to. Corporate imagery is also all around us, with brands like the Nike tick, McDonalds golden arches and the Mercedes badge instantly recognisable by most people on the planet. We are so used to seeing images that in the shopping mall, we are unlikely to physically look for a sign using the word for lifts of toilets, with a sign for it much easier to spot and recognise.

Design Imagery

Graphic design which used to be a combination in its infancy of typography and illustration, subsequently added photography to the list, which today has computer generated graphic imagery to add to the list, providing us with unprecedented levels of artistic brilliance, benefiting companies large and small, and humanity across the board too. Imagery can be used to convey a message and a meaning, either simple or sophisticated, and while we are busy soaking up the ones which give us directions, we are absorbing those product and corporate images too.

Creating a Design

Once the client has provided details of what they are looking for, it is up to the graphic designer to begin to identify precise details, to ensure that what he begins to work on matches the client’s expectations. A detailed submission should be provided, ensuring the client understands precisely what they will get, for what in return along with lots of specific information.  While each project has subtle differences, certain aspects may remain similar or constant. Use of a graphic design proposal template makes a lot of sense in submitting your proposal, as its layout ensures that you include all of the pertinent details, to whatever depth and degree is felt necessary.

Proposal Becomes Contract

Once the proposal is accepted, it essentially becomes the written contract, so providing very in depth information in advance, serves as good quality guidelines for the works progression. As with many things which involve imagery, the visualisation of the client really needs to be as descriptive as possible from the outset, and it is the lack of such communication, which subsequently has the highest possibility of becoming a problem, if not spotted and rectified immediately. Hence the submission should not only involve what the designer will provide, but the responsibilities of the client also.

Standing Out From the Crowd

Smaller businesses take their products and logos just as seriously as large corporates and all will need great confidence in their prospective designer before awarding a contract.  The proposal tendered is both the greatest weapon and largest hurdle, which cannot take up so much time in preparation it slows down current design processes, but must be detailed enough to ensure your message, style, creativity and professionalism are recognised.

The better it is, the more chance of getting the deal, and the more likely by adhering to it, your customer loves your creation.