If you are trying to sell something to a group of people that you don’t technically fall into yourself, like you’re trying to sell to young adults or to older adults living in assisted living facilities, it can often be hard to really know how to connect with this group. Especially if you have a hard time relating to them right now, you might not know where to even begin with your marketing efforts. Luckily, with a little research and experimentation, you can find a way to connect with this group or generation.
To help you see how this can be done, here are three tips for learning about business demographics that you don’t belong to.
Ditch Your Assumptions
While you might not know much about the people in the demographic that you’re using as your target market, you likely do have some assumptions about them from either the media or past experience. And while some of these things might be close to correct, if you really want to know this group of people for who they are, you’re going to need to ditch your assumptions.
When businesses rely solely on the assumptions of their marketers and other professionals to make decisions about how to best reach and connect with a demographic that they don’t actually have experience with, they often find that they miss the mark. So by deciding that you’ll let go of these assumptions and gather real evidence, you’re going to be putting your business way ahead of the game.
Focus On Their Problems
One way that you can learn a lot about a target market is to focus on what problems they face. By learning more about their problems and what hang-ups they’re experiencing within your industry, you can better understand them and what you can do to help them.
With this information, you can then position your product or service to directly solve the problems that you now know that they are facing. This way, even though you may not have experienced these problems yourself, you can know how to find the best solution for them.
Build Relationships With Your Target Audience
To help you learn the most about the group of people that you’re trying to target your product or service to, you’ll want to actually get out there and meet people who are in this demographic.
Not only should you meet this group of people, but you should seek to build relationships with them. You can do this either in-person or online. And as you build these relationships, you can solicit information and advice from them that will help you to better connect with the majority of the people in this demographic.
If you’re trying to target people in a business demographic that you’re not a part of and don’t know much about, consider using the tips mentioned above to help you overcome this obstacle.