Pinterest is definitely a game-changer for many online entrepreneurs, bloggers, business owners, artists, designers, etc., particularly because it allows them to show off their original content while boosting their marketing strategy at the same time. If you are yet to explore the do’s and don’ts and the what’s and how’s of Pinterest, we’re here to help. In this article, we’ll explain some of the most effective ways to get more Pinterest followers the easiest way possible, and at the same time, improve your Pinterest marketing tactics.
- Start by following people
You cannot expect to gain a large pool of followers if you yourself do not take the initiative of following other people. So, instead of waiting for them to follow you, especially if you are a new business or startup, take the leap and do it first. You can also use this as an opportunity to follow your competitors’ followers and introduce yourself and your business to them as one of their other options. Since they’ve shown interest in similar businesses in that particular niche, there is a huge tendency that they will follow you back as well.
- Furnish your content with relevant hashtags
When posting your content on Pinterest, your primary goal is to be discovered, acknowledged, and increase brand awareness. Adding relevant hashtags to your posts (i.e., pins) will help you make tremendous progress towards that goal. By doing so, you are increasing your posts’ chances to reach a wider audience range. Similarly, making your descriptions keyword-rich will also help enhance your discoverability through search optimization.
- Maximize your promoted pins and paid ads
If you have a business account and use Pinterest primarily as one of your online marketing strategies, taking advantage of promoted pins can help you get more followers in a short amount of time. With more than 330 million monthly active users, using paid pins on Pinterest can definitely be considered as a good and reasonable investment (when done properly). Interestingly, 1 in 2 people actually proceeds with the purchase after seeing a promoted pin. Aside from being a good marketing strategy, using promoted pins is also a great way to increase exposure and brand visibility (just like when using other big advertising platforms such as Ads-supply.com, Facebook Ads, Taboola, etc.); thus, more followers will naturally come after.
- Repin other users’ content
While it is important that you post original pins or high-quality content, it is also a great strategy to repin valuable content from other users. This way, the original owner of the content will get to acknowledge you and more likely follow you. But, make sure to customize the descriptions according to your niche market and branding. This is also one of the simplest ways to be consistently active on Pinterest and create engagement among other users.
- Promote your Pinterest account across all social media platforms
If you want to fully maximize the chances of being recognized and followed not only by your target users but also by the general audience, make sure to link your Pinterest account on all of your other social media profiles such as on your Facebook business page, Twitter, Instagram, Linkedin, etc. This strategy will promote your Pinterest account more conveniently and, more importantly, free of charge.