Making your Hospitality Business Stand Out

London is one of the most visited places in the world. As such restaurants and hotels have their work cut out for them when it comes to standing out and presenting themselves as unique.  You want to make sure if someone visits your venue, that it is a memorable experience for them – and that your brand reaches a wider audience.  We have listed some tips as to how to do that.

Be there for your Guests

It’s important that you have the right host for your hospitality business.  They are the first person the customer sees when they walk through the door.  It’s important that they feel welcomed and comfortable as soon as they arrive.  Even if the restaurant is busy, you need to make sure that the customer is at least acknowledged when they arrive.

Make use of Social Media

In the world of hospitality – good social media presence is essential. If your customers have had a good time – make sure they leave reviews on Facebook or Google My Business to build your brand reputation.  If someone is celebrating a birthday, anniversary or any other special occasion – don’t be afraid to ask them if you can take a photo and post across your channels.  It’s a great way to spread the word about what you have to offer.

Get yourself Some Branded Uniforms

Branded uniforms are a great way to get your venue noticed, and to make your organisation look professional.  You can get same day t-shirt printing in London where you can get some high-quality garments that will add value to your business.  It is also helpful if you do intend to use social media – as it means that your company logo and branding will be visible in the photos.

Take CSR on Board

Corporate social responsibility is becoming increasingly important when it comes to consumer choices.  If you are looking to stand out from other restaurants or hotels, why not host a charity event at your venue?  It’s a great way to do your bit – but also make sure you are getting some additional exposure for your venue.  If you have a restaurant – you could also donate ingredients or other essentials to local shelters or charities.  This is definitely something that will set you apart from others.

Take Consumer Feedback on Board

Taking on board what your customer has to say about your venue is essential when it comes to making your business a success.  You can get their honest feedback in a number of ways.  You could offer them coupons for completing an online survey, or you could send a Survey Monkey out to repeat customers whose details you have asking them relevant questions.  All of this will help improve your business.

If you have a hospitality business and are looking to see it grow and stand out from the competitors – hopefully, these handy tips will help you along the way.

Image: Pixabay

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