“Google My Business” is a free tool that allows businesses to manage their Google listings. It’s probably one of the most powerful tools that businesses can use to share information with customers and clients, highlighting products and services. Note that this has also been called “Google Places” and is an attempt on behalf of Google to help consumers find the business they want. Using Google My Business for your business is an absolute must, and in this post, we’ll be discussing some of the aspects that need attention.
How to set the GMB page?
GMB is free for businesses to use, and the first step is to claim your listing. You can check on Google Maps to know if there’s already a page for your business. Google offers all the instructions for setting up your page and completing your profile. You need to verify GMB using a postcard code or a call, and this is an absolute must to make the most of this tool.
Why does Google My Business matter for small businesses?
Data shows that the majority of shoppers search for businesses online, and search engine results influence most of their choices. By listing your company on Google, you’re basically making it possible to have your business get found online. Here are some more benefits.
- With a Google My Business listing, you offer an easy way for users to find and access your website. It also ensures that people have complete access to your information, even before they go ahead and check the website.
- People who look for local services often end up selecting one of the many they find online, and this ensures that your company has the scope to expand sales. Just being seen on Google ensures trust, and places your business on the top of the list.
- As of now, you can post new promotions and special events using your Google My Business listing, and that’s another smart way to gain attention. People who are interested in similar services are likely to take note, and that surely helps in branding.
Things to note
While Google My Business is a great tool, you need to ensure that the listing is as complete and accurate as possible. It couldn’t be worse to know that a customer was interested in your services or products, but ended up finding the wrong information. Google My Business is for every local business, and how you optimize the listing is also important. There are agencies and marketing firms that can help you manage listings, so if you need help, you should consider paying for it. It’s also a good idea to review your listings from time to time.
Combined with SEO and apt marketing, a Google My Business listing can help your company in many ways, and most importantly, it expands and opens up new avenues for customer acquisition. In a market that’s more competitive than ever, this is certainly one of the first things you need to make use of, especially because Google offers GMB for free!