Many users are not harnessing the total potential of a CRM software. It is crucial to stay ahead of competition and in this advanced technology era this is challenging. You need focus and time to administer a pre-owned car dealership. There are compliance to adhere to, bills to pay, marketing to plan, sales rep to train, update your website, use data management software correctly, and the list goes on and on.
Amongst all these activities ‘sales’ is crucial otherwise none of business activities mentioned above is possible.
It means you need to be on top of prospects but not the old way of keeping prospect information and notes in MS Excel sheet, three ring binders or email. These get misplaced but fortunately there are potent tools, which help to save time and be more lucrative.
Customer Relationship Management system or CRM is a program designed to help you immensely. Car dealer software exists to make life easier. It helps you –
- Add & record client’s data
- Create notes stamped with time and date
- Schedule follow up reminders
- Manage internet leads
- Scan VIN to automate data entry
- Allocate tasks among sales team
- Monitor the activities of sales reps
- Enforce sales rep responsibility
- Manage assignment of leads
- Generate analytical data reports
- Have total correspondence history
- Text and email from CRM directly
- Add fresh ups easily
- Record call for training purposes
You can see this tool is designed for productivity and is intuitive to use. Let’s learn how to enhance customer value using CRM.
Phone conversations with prospects and clients is daunting for timid or new sales person. However, it is crucial to create strong relations with customer over phone as well as gain trust from their managers. With reliable CRM designed with guided dialog function, which prompts the follow up questions on basis of answers helps the timid sales member to ask right questions and cover all the criteria.
Record your progress
In this digital era, expectations of customers has escalated and they need speedy service. The dynamic car dealer CRM tool includes GPS, which allows customers to keep track of their new car delivery. Everything gets tracked from order invoice to delivery. There is no point left open to guess.
Set off alarms
You can lose tracks of detail, which is not allowed in this fast paced business world. With CRM, you can set an alert system to ensure that all tasks and activities are done without fail.
Analytics are necessary for improving customer satisfaction and business growth. CRM tool helps to offer customers personalized and unique experience on the basis of their habits and behavior. Customers adore being valued.